Education Class Lists
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      1. Key Realty Knowledge Base
      2. Education
      3. Education Class Lists

      Key Education Series Schedule & Fresh Start

      This is a list of the core curriculum of Key training in rotation as taught by the company

      Key Education Series List 

      Fresh Start Series List 

       

      Key Education Series Schedule

         Link to Google Slides Presentation of Schedule  

       

      Client Relationships

      1. Client Protection & Risk Reduction

      • Legal Aspects of Inspections
      • Client Protection
      • How to Avoid Violating the Code of Ethics
      • How to Conduct your Business within the Bounds of Laws & Ethics

      Slideshow: https://drive.google.com/drive/u/0/folders/0B9KZsrnShr7IVmxmcWM5OERzMEk

      2. Listing Presentations

      • Seller Counseling
      • Benefit
      • Real Marketing Steps
      • Close Marketing Steps

      Slideshow: https://drive.google.com/drive/u/0/folders/1VEjhbRaU-CX1moRZDys_vcPhsGRHM2j2

      3. Negotiating

      • Are you a Messenger or a Negotiator?
      • Managing Expectations
      • Negotiating Low Offers
      • Securing Higher Offers

      Slideshow: https://drive.google.com/drive/u/0/folders/11EN4y_C4IEDJ4HGFvkRWUuw_vTbcxxSf

      4. Selling with Personality

      • Learn Professional Communication - Clear, Concise & Effective Dialog
      • Different Personality types & How to adjust your Personality.
      • Body Language
      • Reading & Interpreting Non-Verbal Cues
      • Creating great relationships with Clients.

      Slideshow: https://drive.google.com/drive/u/0/folders/1hEAtGiBV1sWXnebNonB99e7gf6tDGwyS

      5. Dealing With Difficult People

      • Learn the Benefits of Spotting & Managing Difficult People\
      • The Trouble Signs
      • Physical Signs
      • Situational Signs
      • Physical or Visual Cues
      • Approaches & Coping Strategies
      • Setting Ground Rules. Termination Dialogs.

      Slideshow: https://drive.google.com/drive/u/0/folders/1LFUfXIWD5VtFITrAcZN8HXTUNlZsrG8H

      Productivity

      6. Time Investment & Management

      • Scheduling A Great Life
      • Goals
      • 2 Hours - All the Difference
      • Assumptions, Ankle-biters & Weapons
      • Top Producer Habits
      Slideshow: https://drive.google.com/drive/u/0/folders/1SW1rKpCwVzUHdOKblGJMLnlrufX4wLNE

      7. Buying vs Renting

      • The Advantages of Residential Ownership - The Best Investment in the World
      • Home Ownership Advantages -Appreciation, Principal Reduction, Equity, etc
      • Rental Advantages - Mobility ,No Maintenance, No Upgrades etc.
      • How to Calculate the Financial Difference between Renting & Buying AND MORE!
      Slideshow: https://drive.google.com/drive/u/0/folders/1dAnpj4RYVpnruNEbgt0BZOyMRqjkxoz-

      8. Call Conversion

      • Questions that turn Prospects into Clients
      • Determine who is ready, Willing & Able -NOW
      • Converting Sign and Ad calls
      • Overcoming the Fear of Rejection
      • Develop the Skills to turn a Cold call Warm

      Slideshow: https://drive.google.com/drive/u/0/folders/11zfU3m6AG8RwhNAtvqBOwIxHnO5OOQHY

      9. Showing & Selling Houses

      1. Five Steps to a Good Presentation
      2. How to Fire a Buyer
      3. Advantages of Buying from You
      4. How to get Purchasers

      Slideshow: https://drive.google.com/drive/u/0/folders/1rzHtjxdewoXBd53W4fKuDqW4bCtHnpi-

      Sellers

      10. Property Evaluation

      • Real Estate Appraisal is an important skill for the real estate professional because:                           
      • Property-priced homes sell
      • You will have better relationships with your buyers and sellers
      • Your professional reputation in the real estate industry will be as a professional who prices property properly
      • You will attract more & better buyers from accurately-priced listings
      • Knowing how to evaluate rental property can provide an additional client base from which to draw and increase income
      Slideshow: https://drive.google.com/drive/u/0/folders/17s8KpUKbSWCzvSVgWQgck8cOXJ-jPuII

      Lead Generation

      11. The 10 Keys

      • 10 Keys for Agents
      • Everything you need to know to build a great career
      • The 10 keys of Key Realty, principles by which we run the company, teach the business and run our lives
      • Key Principles and our Core Beliefs

      Slideshow: https://drive.google.com/drive/u/0/folders/1zUm7xXFoqB8xvfSGX7lx9RSVe-_rmguU

      12. Hot Market Marketing

      • The Housing Situation
      • Seller’s Market - New Realty
      • 3 kinds of Marketing    
        • Open House Strategies
        • Hot Market Tactics     
        • Creating Value for Private Sellers

      Slideshow: https://drive.google.com/drive/u/0/folders/1EVIPss0TFX4Tinfz3Nqz62ARziY_gVB8

      13. Prospecting & Expired's

      • Prospecting - The Game Changer
      • Learn the Importance of Prospecting
      • The systematic Accumulation of Potential Clients
      • Consistent Income
      • Self-Confidence
      • Listing Attract Buyers
      • Better awareness of your service area

      Slideshow: https://drive.google.com/drive/u/0/folders/1QbR8naENS64iN3KYCwmlRV0VW9rdlbJd

      14. FSBO's

      • For Sale by Owner - The fastest Source of Business Opportunity
      • Expectations, the Process & the Facts
      • Follow-up and deserve the business
      • Things not to do AND MORE!

      Slideshow: https://drive.google.com/drive/u/0/folders/1BhYHlpPq6jyUFkELWPmYRmeM8RJqSviA

      15. Geographic Farming

      • Importance of Listening to The Ultimate Business Model
      • Picking a good area
      • Tactics & Strategies
      • Marketing, Active & Passive Business Development
      • Open House for Image Development

      Slideshow: https://drive.google.com/drive/u/0/folders/0B9KZsrnShr7IeS1ycjV1RGt2TFE

      Objections

      16. Objections - Part 1

      • Create breaking points in Presentation
      • Objections or Opportunities?
      • Making it Work
      • Get a Great Foundation
      • Fundamentals and Skills
      • Observation vs Objection
      • Paraphrasing, Clarifying & Disclosure 

      Slideshow: https://drive.google.com/drive/u/0/folders/0B9KZsrnShr7INDdWcUFDT2xwb2s

      17. Objections - Part 2

      • Review 5 reasons to buy now
      • Roleplay some of these rejection responses
      • Objections or Opportunities
      • Fundamentals and Skills
      • Observation vs Objection
      • Paraphrasing, Clarifying & Disclosure

      Slideshow: https://drive.google.com/drive/u/0/folders/0B9KZsrnShr7INDdWcUFDT2xwb2s

      18. Objections - Part 3

      • Buyer Objections
      • Listing Objections
      • Commission Objections
      • Fundamentals and Skills
      • Paraphrasing, Clarifying & Disclosure

      Slideshow: https://drive.google.com/drive/u/0/folders/0B9KZsrnShr7INDdWcUFDT2xwb2s

      Financing

      19. Financing

      • What is considered income to qualify for a loan?
      • What are a few red flags that indicate that you should have this person see a qualified lender before showing houses?

      Slideshow: https://drive.google.com/drive/u/5/folders/0B9KZsrnShr7IT2FDeVpucTMwZkE

      20. Financing Alternatives

      • Come and Learn!
      • This class deals with non- conventional financing FHA VA and USDA

      Slideshow: https://drive.google.com/drive/u/5/folders/1lnZZqwu9OJeEW3l1XZnaLPfKhVfgpsHm

      21. Tying It All Together

      • Goal Setting, refresh on the 10 Keys. Growing your Business.

      Fresh Start Classes

      Part 1 - Everything you need to become effective for your clients in Real Estate

      Help you create the mindset of a business owner
      Integrity Selling - In your product, your industry, your company and in yourself.
      4 Business Models - with the Social Sphere of Prospecting and Lead Generation.
      Dialogs -The Goal is the Appointment, Buyer & Seller appointment dialogs.
      Specific scripts & dialogs for conversations
      Set up systems to manage your business profitably
      Manage your database to close more deals
      Prospect in a seller's market to find buyers & sellers
      Listing Presentation - Virtual Tours, Brochures & Signage, MLS, Websites, Comparative Market Analysis & flyers.
      Client Services Portfolio Presentation - What is the best way to find properties and financing - Free One Stop Shopping

       

      Part 2:  Using Key Tools to Build a Successful Business

      How to avoid pitfalls and lawsuits with today's complex transactions
      How to fill out contracts & negotiating offers
      Interacting with the Board of REALTORS
      Communication expectations
      Key Realty Website and Tools Tour
      Dotloop & CRM Training - Learning how to use these tools to build your business!