Key Education Series Schedule & Fresh Start

This is a list of the core curriculum of Key training in rotation as taught by the company

Key Education Series List 

Fresh Start Series List 


Key Education Series Schedule

   Link to Google Slides Presentation of Schedule  


Client Relationships

1. Client Protection & Risk Reduction

  • Legal Aspects of Inspections
  • Client Protection
  • How to Avoid Violating the Code of Ethics
  • How to Conduct your Business within the Bounds of Laws & Ethics


2. Listing Presentations

  • Seller Counseling
  • Benefit
  • Real Marketing Steps
  • Close Marketing Steps


3. Negotiating

  • Are you a Messenger or a Negotiator?
  • Managing Expectations
  • Negotiating Low Offers
  • Securing Higher Offers


4. Selling with Personality

  • Learn Professional Communication - Clear, Concise & Effective Dialog
  • Different Personality types & How to adjust your Personality.
  • Body Language
  • Reading & Interpreting Non-Verbal Cues
  • Creating great relationships with Clients.


5. Dealing With Difficult People

  • Learn the Benefits of Spotting & Managing Difficult People\
  • The Trouble Signs
  • Physical Signs
  • Situational Signs
  • Physical or Visual Cues
  • Approaches & Coping Strategies
  • Setting Ground Rules. Termination Dialogs.



6. Time Investment & Management

  • Scheduling A Great Life
  • Goals
  • 2 Hours - All the Difference
  • Assumptions, Ankle-biters & Weapons
  • Top Producer Habits

7. Buying vs Renting

  • The Advantages of Residential Ownership - The Best Investment in the World
  • Home Ownership Advantages -Appreciation, Principal Reduction, Equity, etc
  • Rental Advantages - Mobility ,No Maintenance, No Upgrades etc.
  • How to Calculate the Financial Difference between Renting & Buying AND MORE!

8. Call Conversion

  • Questions that turn Prospects into Clients
  • Determine who is ready, Willing & Able -NOW
  • Converting Sign and Ad calls
  • Overcoming the Fear of Rejection
  • Develop the Skills to turn a Cold call Warm


9. Showing & Selling Houses

  1. Five Steps to a Good Presentation
  2. How to Fire a Buyer
  3. Advantages of Buying from You
  4. How to get Purchasers



10. Property Evaluation

  • Real Estate Appraisal is an important skill for the real estate professional because:                           
  • Property-priced homes sell
  • You will have better relationships with your buyers and sellers
  • Your professional reputation in the real estate industry will be as a professional who prices property properly
  • You will attract more & better buyers from accurately-priced listings
  • Knowing how to evaluate rental property can provide an additional client base from which to draw and increase income

Lead Generation

11. The 10 Keys

  • 10 Keys for Agents
  • Everything you need to know to build a great career
  • The 10 keys of Key Realty, principles by which we run the company, teach the business and run our lives
  • Key Principles and our Core Beliefs


12. Hot Market Marketing

  • The Housing Situation
  • Seller’s Market - New Realty
  • 3 kinds of Marketing    
    • Open House Strategies
    • Hot Market Tactics     
    • Creating Value for Private Sellers


13. Prospecting & Expired's

  • Prospecting - The Game Changer
  • Learn the Importance of Prospecting
  • The systematic Accumulation of Potential Clients
  • Consistent Income
  • Self-Confidence
  • Listing Attract Buyers
  • Better awareness of your service area


14. FSBO's

  • For Sale by Owner - The fastest Source of Business Opportunity
  • Expectations, the Process & the Facts
  • Follow-up and deserve the business
  • Things not to do AND MORE!


15. Geographic Farming

  • Importance of Listening to The Ultimate Business Model
  • Picking a good area
  • Tactics & Strategies
  • Marketing, Active & Passive Business Development
  • Open House for Image Development



16. Objections - Part 1

  • Create breaking points in Presentation
  • Objections or Opportunities?
  • Making it Work
  • Get a Great Foundation
  • Fundamentals and Skills
  • Observation vs Objection
  • Paraphrasing, Clarifying & Disclosure 


17. Objections - Part 2

  • Review 5 reasons to buy now
  • Roleplay some of these rejection responses
  • Objections or Opportunities
  • Fundamentals and Skills
  • Observation vs Objection
  • Paraphrasing, Clarifying & Disclosure


18. Objections - Part 3

  • Buyer Objections
  • Listing Objections
  • Commission Objections
  • Fundamentals and Skills
  • Paraphrasing, Clarifying & Disclosure



19. Financing

  • What is considered income to qualify for a loan?
  • What are a few red flags that indicate that you should have this person see a qualified lender before showing houses?


20. Financing Alternatives

  • Come and Learn!
  • This class deals with non- conventional financing FHA VA and USDA


21. Tying It All Together

  • Goal Setting, refresh on the 10 Keys. Growing your Business.

Fresh Start Classes

Part 1 - Everything you need to become effective for your clients in Real Estate

Help you create the mindset of a business owner
Integrity Selling - In your product, your industry, your company and in yourself.
4 Business Models - with the Social Sphere of Prospecting and Lead Generation.
Dialogs -The Goal is the Appointment, Buyer & Seller appointment dialogs.
Specific scripts & dialogs for conversations
Set up systems to manage your business profitably
Manage your database to close more deals
Prospect in a seller's market to find buyers & sellers
Listing Presentation - Virtual Tours, Brochures & Signage, MLS, Websites, Comparative Market Analysis & flyers.
Client Services Portfolio Presentation - What is the best way to find properties and financing - Free One Stop Shopping


Part 2:  Using Key Tools to Build a Successful Business

How to avoid pitfalls and lawsuits with today's complex transactions
How to fill out contracts & negotiating offers
Interacting with the Board of REALTORS
Communication expectations
Key Realty Website and Tools Tour
Dotloop & CRM Training - Learning how to use these tools to build your business!