The Key 5's are quick lists you should build when it comes to reasons to live in your community, buy or sell now, use the buyer agency agreement, and more!
"5's" of a Great Ambassador
5 Good Reasons to live in your area
5 Good Reasons to purchase right now
5 Good Reasons to sell right now
5 Good Reasons to purchase with you
5 Good Reasons to use your company
5 Good Reasons things are getting better
5 Good Reasons to purchase a home
5 Good Reasons to buy and invest in real estate
5 Good Reasons to have a buyer agent
5 Reasons to Live Here
- Cost of Living
- Cost of Housing
- Great Lakes & Moderate Climate
- Great Museum
- Great Zoo and Library System
5 Reasons to Purchase Right Now
- Prices
- Interest Rates
- Financing
- Great Selection
- Depreciation below True Value
5 Reasons Sell Right Now
1. Upgrading Seller
2. Interest Rates
3. Financing
4. Great Selection
5. Could be the "Best Time" in next 5 years
5 Reasons to Buy With You
1. Professional Representation
2. Extensive Training
3. Market Knowledge
4. Technological Expertise
5. Research - "Bargains"
5 Reasons to Buy With You
1. Professional Representation
2. Extensive Training
3. Market Knowledge
4. Technological Expertise
5. Research - "Bargains"
5 Reasons to use Company
1. Track Record - Fast-growing Company
2. Training and Expertise
3. Management Field Experience
4. Technology
5. Follow-up
5 Reasons to Sell With You
1. Marketing - your website
2. Easy-exit Marketing Agreement
3. Tour Factory & Virtual Tours
4. Point to Agent
5. Strong Follow-up
5 Reasons Things are Getting Better
1. Consumer Confidence
2. Housing Affordability Index
3. Special Financing & Qualification Programs
4. Great Investment Opportunity
5. Real Estate Advantages - TAPS
5 Good Reasons to Purchase a Home
1. Tax Advantages
2. Appreciation or Instant Equity
3. Principal Reduction
4. Stability of Payment
5. Interest Rates
5 Good Reasons to Purchase a Duplex
1. Tax Advantages including Depreciation
2. Instant Equity and appreciation over time
3. Principal Reduction
4. Cash Flow
5. 91% of all millionaires - Real Estate
5 Good Reasons to Use Buyer Agency
1. Negotiation
2. Professional Representation (Attorney)
3. Liability & Advocacy
4. One-Stop Shopping
5. Find the Bargains
Some Communication Skills
1. Asking a difficult and personal question (use their name, ask permission, ask ?, Tell why)
2. Basic of delivering a low offer
3. Use of Names & FORD - family, job, hobby, dreams
4. Mirroring
5. Paraphrasing
6. Clarifying
7. Disclosure - something personal about you
8. Transitional Phrases - "I can appreciate that..."
9. Agreeing to Disagree - "Sorry you feel that way..."
10. Open-ended Questions
11. Close-ended Questions
12. Tie-downs
13. Converting Buy Signs into Contracts
14. Objections versus Observations
15. Smoke Screens - as Objections
16. Objections as Opportunities
17. PICSAC - Paraphrase, Isolate, Conditional, Solution, Acceptance, Close