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      Zillow Advertising - Preferred Agent

      Considering using Zillow as part of your advertising plan? Here are a few tips for success

      Zillow can be a great source of business if you follow these rules:


      1.) When you get a lead, pick up the phone and call them back.  Not in five minutes, an hour, 15 minutes. Right now.

      our “Top 10” script that skillfully asks for an appointment.  Read it to them, the same way, all the time, every time.  

      2.) Request an appointment all the time, every time.  

      In the appointment:

      • Build Rapport
      • Identify Needs (what do they want to buy?)
      • Relate Benefits (Do a buyer agency agreement presentation and get the agreement signed)
      • Show them house on your laptop - Pick some out
      • Schedule an appointment to go see the houses before you leave.


        Conclusion:  Don’t change or deviate from this system.  If you want to do it this way, you will probably make really good money doing it. If you don’t, you will waste your money.
      • Zillow is just like most things in the real estate business, it is not by itself, a good or bad idea.  It is what you choose to make it.